The Adventures of Mr. Brown!

Digital's Dictionary: Deeper dive

2009-03-07T21:17:00.000-05:00

Deeper dive: The promise of specificity from one who is nauseated by details. “I think we need a deeper dive into that issue."

Digital's Dictionary: Client

2009-03-07T21:05:00.003-05:00

Client, n: One whose demands, however inane, must be met, and whose ability to blame you for so doing is sacrosanct. The difference between a good one and a bad is is the level of inane in the demand.

buzzword beastie

2009-02-08T14:40:00.003-05:00

if there were a god, this beastie would exist

written & performed by Mr. Brown!, shot & directed by the multiplex talented Can Misirlioglu

Digital's Dictionary: Phase 2

2009-02-08T13:22:00.002-05:00

Phase 2, n, adj: Never going to happen. Usage: "Client thinks this is really more of a Phase 2 initiative."

Digital's Dictionary: Tweak

2009-02-08T13:19:00.002-05:00

Tweak, v: The theory of relativity of feedback. Client sees slight change. Creative says big, honking, hairy deal. Account punts. Production freaks.

Shooting Strahan: bloopers

2009-02-08T13:04:00.006-05:00

9:00 call: Strahan hits the set loaded with buckets of energy and humor

honestly, it was an exercise in rolling camera and letting him riff

here's a few of the best bits where his energy maybe got the best of his mouth's ability to channel it

Shooting Strahan: mini promo

2009-02-08T12:56:00.003-05:00

some fan on the street action

it never ceases to amaze me what good people will do when you point a camera at 'em

Shooting Strahan: promo 1

2009-02-08T12:36:00.005-05:00

one of a few web vids i directed for a pretty damn cool "job" promo from Monster.com and the NFL

shoot was a blast: we had Strahan for a couple hours at the Monster.com booth at the NFL Experience and he was a champion ham on camera, both on book & off; plus had a great crew from NFL Films, who also handled all the post work

Shooting Strahan

2009-02-02T18:18:00.006-05:00

A few snaps from a Monster video shoot at the NFL Experience in Tampa, day before the Super Bowl. And, no, I didn't get tix to the game, thank you very much.

Digital's Dictonary: Viable Solution

2009-01-23T16:42:00.004-05:00

Viable Solution, n. An idea so successfully emasculated and mutilated that none of the decision makers has any lingering fear that it could damage their career path enough not to give it the green light

Mantis Motel

2009-01-16T10:17:00.002-05:00

captured live on Insecto-Cam™

Digital's Dictionary: Deliverable

2009-01-16T10:11:00.001-05:00

Deliverable, n. A PowerPoint presentation worth more than $50,000.

Digital's Dictionary: Best Practices

2009-01-12T10:02:00.002-05:00

Best Practices, n. pl: Things we steal from others to make ourselves look good.

"ta-dah"

2008-06-10T11:26:00.008-04:00

the other day in a banner concept presentation, client says: "i don't know, i feel like it's missing a ta-dah."

meaning, i guess, the resolve or the reveal or maybe the "a-ha" moment, other marketing speak terms i'd heard before

sometimes i wish that digital marketing really was more like a Vegas magic show, 'cuz then i could wear my sequined jacket more often

"lifeaholic"

2008-06-05T13:37:00.005-04:00

never heard the term before i saw it in an agency brief today: "target audience: lifeaholics and wanna-be lifeaholics"

got a couple of questions: are these people actually capable of becoming high on life? is there a 12-step program that can help? is a recovered lifeaholic dead?

bigger question: how many years before marketing speak becomes an actual foreign language? how long before marketers become and actual separate species?

instant Google etymology: looks like the term lifeaholic might have been coined - or at least co-opted bigtime - by this guy

cow bros 2nd edit

2008-06-05T09:58:00.006-04:00

shorter & sweeter

into the red re-release

2008-06-01T22:36:00.004-04:00

an almost-forgotten faux documentary i cooked up back in my glory days of working on the Bank of America brand for R/GA

cow bros

2008-05-31T08:48:00.006-04:00

a rough edit of a little something my bro and i cooked up on our May road trip from NM to NYC

so long R/GA

2008-05-29T09:11:00.001-04:00

last day video card for my peeps

e-fan, huge e-fan

2008-04-25T15:48:00.010-04:00

ever been in a meeting where you can feel your life leaking out the corners of the universe while people care truly, madly, deeply about what should exist above or below a non-existent fold in an email?

campaign in search of a product

2008-04-25T15:37:00.010-04:00

instead of crafting campaigns to fit a product or service, i'm gonna make campaigns that require companies to craft custom products to fit

first up: a line of sickly sweet cakes - cup, tea, crumb, coffee, whatever - that would appeal to everyone from tweens to empty nesters

SMUG CAKES

THE TASTE THAT MAKES YOU FEEL TOO GOOD ABOUT YOURSELF

nike+ conversionals

2008-03-12T23:35:00.014-04:00

ever been in a big meeting, where everyone has definitely drank the koolaid? and where everyone is maybe a bit too personally invested in the project? me neither

big ideas from the big chair

2008-03-12T23:08:00.005-04:00

my alter ego and his big purple chair

script idea: darksome warriors of the endtime

2008-03-12T22:59:00.007-04:00

present day: a group of people, who could actually exist, fervently believe that such films as Omega Man, Escape From New York, Reign of Fire, Water World, I Am Legend, 28 Days, and Planet of the Apes are scripture

these films are divine gifts from the future with surprisingly useful tactical advice for the initiated

the group prepares to be reborn after the apocalypse in a time when zombies, aliens, apes, dragons and mutants of all shapes and sizes roam the planet in search of the sacred blood of the last remaining tribe of free humans

in this coming time of chaos - endtime - they believe that one group of unlikely heroes will face their destiny and forge the fate of the entire human race

in a fiery crucible of unrelenting pain and unimaginable sorrow, they will rediscover what it means to be truly human, while the transform into something that is beyond human imagining

today, this group still, say, looks for clothes that'll look boss post-armageddon at a local mall�